Optimising your content to search engines can help you increase organic traffic. Content is one of the cost-effective and budget-friendly ways to boost traffic, lead conversion and return on investment. To improve the rank of your off-page content follow the 13 SEO techniques enlisted here and reap the benefits of results.
13 Off-page SEO Ways to Increase Organic Traffic
Here are the best SEO techniques to increase organic traffic with off-page content:
- Create Shareable Content
Building backlinks is one of the best ways to improve the SEO of your content. Shareable content helps build backlinks to your website to drive traffic and boost conversion rate. Ensure your off-page content can be shared with your target audience through multiple other mediums to boost off-page SEO.
- Look for Websites that Allow Blog Commenting
Blog commenting can be one of the suitable ways to improve the SEO of your content. Comments from readers on content significantly increase the chances of improving the visibility of the content among the target audience.
Further, you can share the link to your content with your acquaintances using social media platforms to seek their valuable comments. Comments on blog posts often indicate the quality of content and its usefulness to readers. As a result, it increases the possibility of improving organic traffic to your website using backlinks.
- Submit Videos and Images
Submitting videos, images and infographics is an appropriate technique to improve off-page content. Ensure to incorporate relevant images to make your content appear attractive. Infographics often help readers synthesise information faster and with ease. As a result, incorporating infographics can help you improve brand image among the target audience
You can submit videos illustrating processes and steps. This acts as a demonstration for readers and viewers helping them understand the content seamlessly. As a result, it improves the possibility of readers visiting your website. If you are a brand based in the UAE, you can hire a content marketing agency in the UAE to curate SEO-optimised content for your brand.
- Share Documents
You can find multiple document-sharing websites on the internet such as Slideshare, Scribd and others. Creating attractive documents associated with your business or blogs on your niche to share on these websites can be an effective way to reach the target audience.
It is one of the prominent SEO techniques for off-page content. Document sharing helps improve brand awareness among the target group. As a result, you can consider creating PDF or PPT documents to publish on the mentioned websites or similar other websites.
- Frequent Article Submission
Regulations and rules are often changed by governing authorities. Further, trends often change due to a change in customers’ preferences and tastes. As a result, readers look for new and relevant content or information.
To boost your brand awareness, you need to frequently submit articles to credible websites. You submit fresh content that is relevant to the market trends with new topics and credible information. This is one of the key tricks to improve brand visibility among the target audience through off-page content. Several SEO content writing services in the USA and other countries globally consider frequent content development and submission as a crucial SEO technique.
- Submit Content for Question and Answer Platforms
Readers often consider question and answer platforms such as Quora to look for answers based on individual experience or knowledge. These are discussion platforms where people share their views to help individuals enhance their knowledge.
You can submit content on these platforms on trending topics to reach out to the target audience. These are usually small pieces of content that provide information to the readers. You can choose a content marketing agency in the UK if you are a UK-based brand to identify suitable platforms and craft off-page content for your brand for the purpose.
- Include Your Website Link in Your Off-page Content
You can add links of blogs on your website to your off-page content. These links not only navigate traffic to your website but also help improve brand credibility and reputation. This reduces the bounce rate, increases click-through rate and improves organic traffic on the website.
As a result, ensure to choose links that provide elaborate information and add value to your content. Choosing the right anchor text and relevant blog post is essential in building traffic for your website with off-page content.
- Reclaim Backlinks by Fixing Broken Links
Backlinks allow readers to divert to relevant topics on other website pages. However, people often delete pages or renew slugs of the URL of a page. This results in broken backlinks which fail to redirect readers to the appropriate page.
As a result, you need to fix broken backlinks at the earliest to help readers enhance their knowledge on related topics by redirecting them to appropriate pages. You can send an email to the website requesting backlink replacement. Reclaiming backlinks is crucial to provide relevant information to your target audience. However, it is a time consuming process in case of off-page content.
- Social Media Engagement
Social media engagement is one of the key techniques to grow your website traffic and business. It helps businesses reach a wider target group with appropriate and concise social media content.
You can post links to your content on social media pages to drive traffic to your website. Ensure you post content on a regular basis and prioritise user interaction on content to increase organic traffic.
- Social Bookmarking Sites
Social bookmarking sites help brands boost their organic traffic significantly. These sites allow brands to bookmark their webpage or blog wherein visitors can find them easily. This increases the traffic on your website. Several article writing services operating internationally create valuable content for brands which they can bookmark on social bookmarking websites. You can consider social bookmarking websites such as Tumblr, Slashdot, Padlet and others.
- Contribute as Guest Author
Various websites publish blog posts that allow guest authors to share their views. You can share your knowledge and opinion on these blogs to improve your off-page SEO. Additionally, you can include links to your website that elaborate on the topic you discussed as a guest author. This significantly boosts your off-page SEO.
- Consider Press Releases
Press releases help brands reach out to the audience that media websites cater to. As a result, publishing press releases increases the possibility of brands reaching out to a vast target audience.
Moreover, press releases enhance brand awareness, brand reputation and brand image. This improves brand visibility among readers and the target audience. It is crucial to publish press releases to establish brand credibility among the target audience and increase organic traffic.
- Use Google My Business
Brand presence on Google My Business is helpful in boosting brand authority and brand reputation. Publishing content at regular intervals is essential to improve brand presence. Furthermore, you need to check reviews and reply to them for your target audience to know your brand.
Consistent presence on Google My Business can help you improve traffic for your website. This improves brands’ online visibility among the target audience. Thus, you need to upload real photos under specific categories to be present on the platform and increase organic traffic.
Final Thought
Increase organic traffic to your website seamlessly by following appropriate SEO techniques. SEO-optimised content curation is the key to improving lead conversion rate and return on investment for your brand. However, focusing on off-page SEO besides on-page SEO is essential to boost traffic for your website.
