Business strategy isn’t just about customers alone. You need to have that extra concern for your people and those who are likely to join in near future. Attracting and engaging talent was traditional task of the HR department, but with changing dynamics of the job market, things have evolved considerably. Today, employees want more than just the paycheck, and everything from work culture to in-house environment, scope for growth and further prospects, do matter. You need to be come what’s known as the marque employeur or employer brand. Here’s what every small company needs to know about employer branding.
What exactly is employer branding?
As a company, you spend considerably on product/service marketing. Marketing, regardless of niche, industry and other aspects, always has a universal goal – to establish a brand name. You want your customers and targeted audience to know your company. Consider employer branding as the branding process for targeted candidates and existing employees. In this case, you want the top talents to think of your company as a brand, where they can explore and grow in their respective careers. Today, employer branding is relevant, and in that context, HR marketing is necessary and must be a part of your plan.
How to get started?
Most small businesses don’t have the resources to hire a team of HR marketing experts. However, when it comes to outsourcing, you have to be cautious. Keep in mind that “employer branding” is still a niche job, and there are only a few selected and reliable agencies that can deliver. When we talk about HR marketing, many things come in the picture, right from a talent acquisition plan to retention and engaging talent. The best companies use a mix of strategies for HR marketing, creating a plan that’s similar to traditional marketing. You need to know what a company brings to the table and how they plan to establish your business as an employer brand.
Small businesses and startups also need to understand that employer branding is an ongoing process, and therefore, one has to be consistent. If done right, you should be able to reduce costs and expenses related to the hiring process and will have better control on negotiations with selected candidates. Make sure that the agency is using social media for employer branding and has embraced technology to derive the best benefits. Check online now and find more on the best firms specializing in HR marketing.